Since January 2014, Seiko has been the watch partner of Novak Djokovic. As a brand of Seiko Watch Corporation, Lorus is proud to announce the launch of a collection of watches which will promote and financially support Novak’s charitable foundation.
The Novak Djokovic Foundation was founded in 2007 with the aim of helping underprivileged children in Serbia and around the world. It supports several schools and other institutions in Serbia, bringing education, sports and other activities to children who would otherwise have little or no chance to flourish. The needs of many of these children have recently greatly increased as a result of the devastating floods that afflicted the whole region in May, and the Foundation is working hard to assist in the massive reconstruction work that is now required.
The first Lorus watch series comprises three models.

The collection is available from July 2014 and will be presented throughout Europe, Australasia, South Africa and other selected markets worldwide.
Commenting on the launch of the collection, Novak Djokovic said “I am delighted that Seiko is helping my Foundation through this Lorus watch collection, especially now that so many children in Serbia have had their lives disrupted by the recent floods.”
Source : Lorus press release
Jelena Djokovic Fan Club 